Our Mission
Recreation
Education
Empowerment
Leadership
The REEL Project of California uses fishing as a vehicle to connect youth, families, and underserved communities with the outdoors. Through mentorship and outdoor recreation, we build confidence, teamwork, and conservation ethics. Our mission is to create unforgettable experiences that foster leadership and positive relationships while empowering the next generation of environmental stewards.
Our Programs
REEL Project of California
Why We Do It
(01)
Leadership
Teaching youth to lead by example, fostering responsibility and decision-making skills in the outdoors.
(03)
Teamwork
Building lasting bonds through shared experiences, learning that true strength is found in collaboration.
(02)
Conservation
Instilling a deep respect for the environment and the natural world through stewardship and ethical practices.
(04)
Problem Solving
Developing resilience and critical thinking as youth navigate the challenges of the natural environment.
20+
YOUTH SERVED
300+
VOLUNTEER HOURS
1+
COMMUNITY EVENTS
100%
YOUTH SUCCESS
Upcoming Events
Upcoming Events
Conservation EffortsSun, Aug 097301 San Pablo Dam Rd
The Reel ExperienceSun, Aug 097301 San Pablo Dam Rd
The Real Experience Community Day!Sun, Aug 097301 San Pablo Dam Rd
Goals of The REEL Project
The Reel Project promotes positive mental health by creating opportunities for youth and families to disconnect from daily stress, reconnect with nature, build meaningful relationships and develop confidence.
YOUTH DIRECTOR
We believe time spent outdoors—combined with positive mentorship and life skills education—can improve emotional well-being, reduce isolation, strengthen self-esteem, and provide healthy coping strategies that last a lifetime.
Youth director
Research has found that outdoor recreation, recreational fishing, and high-quality mentoring are associated with improvements in resilience, self-esteem, optimism, social-emotional development, and psychological well-being.
youth director
